As the boundaries between luxury fashion and upscale travel continue to blur, this summer season heralds a new era of exclusive brand collaborations across Europe’s most coveted destinations. From Missoni’s vibrant takeover of OKU Ibiza’s poolside to Valentino’s red-drenched Amalfi Coast retreat, these collaborations promise not just a vacation but an immersive brand experience. This guide curates the best of these partnerships, offering an inside look at where high fashion meets high-end leisure in settings that are nothing short of breathtaking.
Missoni x OKU Ibiza: A Zigzag Splash of Luxury
Launching the summer season with a splash, Missoni has transformed the Olympic-sized pool at OKU Ibiza into a kaleidoscope of deep blues, turquoise, and emerald zigzags, creating the first Missoni Resort Club. Custom-designed loungers, towels, and pillows, along with a new boutique in collaboration with Ibiza Gallery, complete the vibrant setup available until early October. This partnership elevates the poolside lounging experience to an art form, blending Missoni’s iconic patterns with OKU’s laid-back luxury.
Gucci x Loulou Ramatuelle: Chic Beachside Elegance
On the sands of Pampelonne Beach, Gucci and Loulou Ramatuelle have introduced a pastel yellow paradise for the entire season. Striped umbrellas and Web fabric day-beds set the stage for a summer of elegance, complemented by a bar serving specialty cocktails from Firenze’s Giardino 25. The “Summer Stories” pop-up features raffia espadrilles, silk-screened scarves, and the Gucci Lido capsule collection, making it a must-visit for fashion aficionados and beach lovers alike.
Dolce & Gabbana x Clap House Ibiza: A Fusion of Fashion and Leisure
The Clap House in Talamanca has inaugurated the summer with Dolce & Gabbana’s DG Resort 2025. The takeover features their unmistakable Leo pattern across cabanas, a Japanese-Med fusion restaurant, and a spa. A total-beige pop-up sells swimwear and beach accessories, setting the scene for unforgettable sunset DJ sets by the island’s largest pool. This collaboration exemplifies the seamless blend of fashion, gastronomy, and entertainment.
Rhode Skin x Gran Folies Beach Club: A Citrusy Summer Retreat
For a refreshing summer interlude, the Rhode Summer Club at Cala Llamp in Mallorca offers lemon-yellow loungers and inflatables, along with complimentary ice cream. Highlighting the debut of the “Lemontini” Lip Tint, this partnership not only promises relaxation under the sun but also supports the local charity Associació Tardor, adding a philanthropic touch to the luxury vacation experience.
Dior x Il Riccio: Capri’s Couture Cove
In its fourth edition, the collaboration between Dior and Capri Palace’s Michelin-starred Il Riccio restaurant and sea terrace blossoms in pink and grey Toile de Jouy. The Dioriviera boutique carved into the rock offers limited-edition sandals, sarongs, and sunglasses. Every Saturday, sunset DJ sets with views of the Blue Grotto encapsulate the essence of Capri’s glamorous allure.
Burberry x The Standard Ibiza: A Rooftop Rendezvous
From June 20, The Standard Ibiza’s rooftop UP embraces a sun-washed Burberry Check in beige and gold. The setting features a photo booth, a branded cocktail list, and daily sailing cruises on the “Check Mate” for suite guests. It’s a unique blend of British luxury and Ibiza’s vibrant nightlife, complete with Monday evening DJ sets.
Jacquemus x Monte-Carlo Beach Club: A Playful Summer Palette
Extended until October 7, 2025, the Jacquemus takeover at Monte-Carlo Beach Club introduces a playful mix of banana-yellow and coco/black stripes inspired by their SS25 collection. Boutique lounges display works by Renoir and Matisse, and new padel courts offer a stylish way to stay active, showcasing the brand’s flair for blending high fashion with leisure.
Longchamp x Bagno Felice: A Chic Seaside Experience
Marking its first venture in Versilia, Longchamp brings its signature green to the cabanas, cabins, and even the keys of Bagno Felice in Forte dei Marmi. Beachgoers can enjoy backgammon, a cocktail bar, and live music on the sand, while the limited-edition Le Pliage Monde “Forte dei Marmi” bag celebrates the collaboration in style.
James Perse x Indie Beach: California Cool in Saint-Tropez
The “Malibu meets Med” takeover by James Perse at Indie Beach introduces a laid-back Californian vibe to the shores of Pampelonne. With raw wood, bamboo, and minimalist uniforms, the temporary shop offers linen basics and custom surfboards, embodying the understated luxury of a barefoot lunch on the beach.
Loro Piana x La Réserve à la Plage: Understated Elegance
Philippe Starck’s La Réserve à la Plage has adopted the neutral sand and rope tones of Loro Piana for a summer of understated elegance. The cabane offers single and double loungers, USB lockers, and buggy service, while the boutique showcases linen, cashmere, and wide-brimmed hats. Wednesday evening’s Brasero Dinner with live beach music encapsulates the serene luxury Loro Piana is known for.
Fendi x Puente Romano Beach: A Gourmet Getaway
The central plaza of Puente Romano Beach Resort transforms into the first “FENDI Gastro Experience,” featuring FF yellow-beige striped furnishings and a dedicated menu. A pop-up offers perfumes and a summer capsule collection, reaffirming the collaboration’s success and its continuation throughout 2025.
Valentino x Palazzo Avino: The Scarlet Sanctuary
Immersed in Valentino Red, the Clubhouse by the Sea at Palazzo Avino adorns its umbrellas, ladders, and cushions with the iconic hue. A seasonal boutique showcases the Escape capsule collection, while the Martini Bar offers 100 variants, from the iconic “Valentino Rosso” to Amalfi lemon twists. This vibrant collaboration is a testament to the enduring allure of the Amalfi Coast, painted in Valentino’s signature red.
These brand collaborations across Europe’s luxury resorts offer an unprecedented fusion of fashion, lifestyle, and travel. They redefine the summer vacation experience, turning it into an immersive journey into the world of high fashion and exclusive leisure. As brands continue to explore innovative partnerships, the luxury travel landscape is set to evolve, offering even more unique and unforgettable experiences for the discerning traveler.