Key takeaways: a new fashion‑led beach club replaces White Beach at Atlantis The Palm; a collaboration with Ounass; two pools, 10 cabanas (six with plunge pools), and “flying beds” over the water; daily 10:00–20:00; AED 250 weekdays / AED 350 weekends with part redeemable on F&B; daytime 21+.
A pastel takeover that feels like a fashion show by the sea
Casablanca Beach Club Dubai is not a cosmetic rebrand; it’s a full creative takeover of Atlantis’ shoreline. The Parisian label Casablanca brings its sorbet‑shade palette to parasols, loungers and cabanas, while retail partner Ounass extends the experience with a pop‑up boutique stocked for resort‑wear moments. The effect is cinematic yet relaxed—made for golden‑hour content and long, languid lunches.
What’s new: pools, plunge‑pool cabanas and “flying beds”
The layout doubles down on day‑to‑night lounging: two pools anchor the club; ten private cabanas encourage unhurried afternoons, and six cabanas include their own plunge pools. Along the waterline you’ll spot beachside daybeds and those ocean “flying beds”—the visual that’s already dominating Reels. Expect a breezy soundtrack and a mood that carries you from sunscreen to sunset.
Menu mood: Mediterranean with a Moroccan twist
The restaurant leans into shareable seafood and colour‑forward plating. Highlights called out by editors on the ground include a signature sushi & seafood tower, Gillardeau oysters, harissa prawns, and a black‑truffle & burrata flatbread—a line‑up built for tableside photos and group orders.
Hours, prices and policy (save this)
- Hours: daily 10:00–20:00
- Entry: AED 250 (Mon–Fri, AED 150 redeemable) · AED 350 (Sat–Sun, AED 200 redeemable)
- Policy: 21+ by day (restaurant opens to all ages in the evening)
- Booking: via the Atlantis Dubai official page (SevenRooms).
These details are consistent across first‑look features and the resort’s page at time of publication.
Where it fits in Dubai’s luxury beach scene
Dubai never lacked a beach club. Yet a fashion house imprinting a full venue—from textiles to menu styling—pushes the scene into new territory. It’s hospitality as brand storytelling: a place where you shop the look, then live in it all afternoon. For travellers, the Atlantis backdrop and Palm Jumeirah views guarantee recognisable skyline shots; for locals, the redeemable passes make return visits an easy yes.
How to get the shot (and the table)
- Golden hour: target 17:30–18:30 for the softest light on the ocean “flying beds.”
- Lens tip: go 0.5× ultra‑wide at the cabana edge to catch pool reflections and the Atlantis arch.
- Seating strategy: if you want privacy and water access for quick dips, request a plunge‑pool cabana when booking.
- CTA: book through the resort’s Casablanca Beach Club page; slots move fast during prime weather.
Why this launch matters right now
Timing is the luxury. As Dubai’s outdoor season switches on, the Casablanca x Ounass concept arrives just as the city looks back to the beach. That convergence—new + iconic location + easy planning info—is what sparks saves, shares and weekend plans. Expect the look to travel: fashion‑meets‑hospitality is the region’s next big flex.