Where fashion meets flavor: the ultimate summer experience in Versilia.
This summer, Louis Vuitton brings its iconic elegance to the world of artisanal gelato. In the heart of Forte dei Marmi, right across from its boutique, the French maison unveils its first gelateria—a seasonal kiosk blending couture style with Italian gourmet tradition. Open through September, it offers an irresistible treat for lovers of fashion and fine gelato.
A Fresh Chapter in Louis Vuitton’s Culinary Journey
Following the debut of its Da Vittorio café and restaurant in Milan, Louis Vuitton takes another step into the gourmet world. The brand’s gelateria in Forte dei Marmi stands out not only for its offerings but also for its setting. Housed in a vintage-style green kiosk, it features hand-painted Monogram flowers that echo the maison’s timeless aesthetic.
Every element has been designed to reflect the brand’s luxurious DNA. From the Monogrammed cones to branded takeaway bags and napkins, the attention to detail is impeccable. Even Vivienne, the playful mascot, adds charm by appearing beside the counter, creating a whimsical yet upscale atmosphere.
In Collaboration with a Gelato Icon
For this venture, Louis Vuitton partnered with Galliano, one of Versilia’s most celebrated gelaterias. Known for its artistry and innovation, Galliano boasts a long history of accolades. Among its most famous creations are the rose-petal gelato and the “Versiliana,” a bold flavor crafted from milk-cooked zucchini.
At this gelateria, visitors can enjoy ten beloved classics alongside two standout exclusives:
- Vivienne – A creamy fusion of Portuguese milk and mandarin swirls, paying tribute to the maison’s beloved character.
- Gaston – A decadent zuccotto featuring sponge cake, caramel crunch, and dark chocolate chips, inspired by Gaston-Louis Vuitton.
More Than Just a Sweet Spot
The gelateria is more than a place to cool off—it’s an immersive brand experience. With its Instagram-worthy aesthetics and elevated service, the boutique offers a taste of Louis Vuitton’s world. Its presence enhances Forte dei Marmi’s luxury landscape, solidifying the town’s reputation as a seasonal hotspot.
This move also reflects a broader trend: fashion houses expanding into the culinary realm. Much like Gucci or Prada, Louis Vuitton blends style and gastronomy to captivate discerning travelers and locals alike.
Plan Your Visit
Located on Via Carducci, directly opposite the Louis Vuitton boutique, the gelateria welcomes guests daily through the end of summer. Whether you’re a Versilia regular or discovering the coast for the first time, this stop promises a memorable moment of indulgence.