Umbria’s luxury appeal has always been quieter than Tuscany’s. That may be exactly why it is becoming more interesting.
Relais San Clemente, a former Benedictine convent near Perugia, is being reborn as part of Emblems Collection, with a 51-key estate, private villas, wellness and a 40-hectare park.
Why Umbria is ready
Tuscany is famous, polished and crowded in the high season. Umbria is slower, greener and less overexposed. For travellers who already know Florence, Siena, Chianti and the Val d’Orcia, Umbria offers a more private Italian countryside.
That makes a restored convent estate particularly relevant. The best luxury in Umbria is not about spectacle. It is about silence, stone, landscape, food, spirituality and time.
The estate model
Relais San Clemente’s planned format of rooms, villas, wellness and parkland fits the direction of high-end rural hospitality. Guests increasingly want properties that can function for couples, families, retreats, private events and multi-generational travel.
A former convent gives the project a strong historical identity. Private villas give it commercial flexibility. Wellness gives it contemporary relevance.
Why it matters
Italy’s next luxury countryside growth may not come only from Tuscany. Umbria, Piedmont, Le Marche and parts of Sicily all offer the same thing luxury travellers now want: authenticity without overexposure.
Relais San Clemente could become a reference point for that shift.
Luxury.it perspective
This is one of the most interesting Italian countryside openings to watch because it has the right combination: heritage, space, wellness and a destination with room to grow.
Related guides
Destinations · Luxury Villa Rental in Italy · Luxury Openings · Spa and Wellness in Italy
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