Category
Houses & Designers
The creative directors and houses shaping luxury now.

Jil Sander Under Simone Bellotti: The Return of Emotion to Minimalism
Simone Bellotti's Jil Sander suggests that minimalism does not need to be cold. The new chapter is about emotion, texture and restraint.
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Bottega Veneta by Louise Trotter: Why Quiet Craft Is Still Fashion’s Hardest Sell
Louise Trotter's Bottega Veneta is a test of whether quiet craft can still feel desirable in a luxury market addicted to noise.
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Demna’s Gucci: Why the Second Chapter Matters More Than the Shock
Demna's Gucci appointment was the shock. The real test is whether his second chapter can make Gucci desirable beyond provocation.
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Dior by Jonathan Anderson: Why the New Era Is About Editing
Jonathan Anderson's Dior should not be judged by noise. The real question is whether he can edit one of fashion's largest houses...
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Chanel Under Matthieu Blazy: Why the Real Test Is Not the First Show
Matthieu Blazy's Chanel is not only a debut story. The real test is whether he can make the house feel alive without...
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