LVMH Journées Particulières 2026: 71 venues, 8 in Italy, from 16 to 18 October

LVMH opens 71 of its houses’ workshops, cellars and palazzi to the public on 16, 17 and 18 October. Les Journées Particulières, the group’s open days, return for a sixth edition with 45 houses in 13 countries, and eight of the doors are in Italy: Fendi’s couture exhibition in the Palazzo della Civiltà Italiana in Rome, Loro Piana’s new knitwear centre in Piedmont, Louis Vuitton’s shoe workshop near Venice, Cova’s pastry kitchen on Via Monte Napoleone. Entry is free, by reservation, and the last round of bookings opens on 30 September at two in the afternoon, Paris time. Here is the programme, country by country, with what each house says visitors will see.

At the source of dreams

The theme this year is the place where each house begins. LVMH puts it in five short sentences on the programme page: “It all begins with a place. A special stone. A pristine spring. A field of flowers. Wind that blows here and nowhere else.” The visits are grouped under nature, culture and craft, some venues open to the public for the first time, and some visits continue into the evening. Bookings open in three rounds, on 24, 28 and 30 September, each at 14:00 Paris time with a different set of venues, and some sites also admit visitors who arrive on the day without a booking. The third round, on 30 September, covers Acqua di Parma, Cheval Blanc, Domaine des Lambrays, Fred, Hennessy, the Jardin d’Acclimatation, Loewe, Loro Piana, Louis Vuitton, Paris Match, Repossi, RIMOWA, Samaritaine, TAG Heuer, Veuve Clicquot, Vuarnet and Château Galoupet. Several first-round visits, among them Bvlgari in Rome, Cova in Milan and Château d’Yquem, were already full by 29 September.

The eight Italian doors

Rome has the grandest. At the Palazzo della Civiltà Italiana, Fendi shows A Fairy Tale of the Future, ten years of Fendi Couture from 2015 to 2025, culminating in Maria Grazia Chiuri’s first couture collection for autumn and winter 2026, with the house’s artisans at work in the rooms. On Via dei Condotti, Bvlgari opens its boutique at number 10 for a tour of its stones and craft. In Milan, Cova’s pastry chefs work in front of visitors at Via Monte Napoleone 8, and Officine Universelle Buly teaches calligraphy in the Museo Bagatti Valsecchi on Via Gesù. In Fiesole, Belmond’s Villa San Michele leads walks through the gardens and woods “where Leonardo da Vinci tested his flying machine”, booked by email to the hotel’s concierge. And three are workshops. Thélios, the group’s eyewear maker, opens its manufacture at Longarone, in the province of Belluno; Loro Piana opens its knitwear centre at Ghemme, in Piedmont, a facility dedicated entirely to knitting; and Louis Vuitton opens the footwear workshop at Fiesso d’Artico, on the Brenta near Venice, where its shoes are made.

Paris: from Asnières to the Place Vendôme

Paris has the most doors, and some have never been opened before. Celine opens its ready-to-wear ateliers at the Hôtel Colbert de Torcy on Rue Vivienne for the first time. Louis Vuitton opens three workshops: the historic trunk workshop and the family house at Asnières, the prototype studio on Rue du Louvre where designs first become objects, and the precious-leather workshop in the town of Vendôme, in the Loire valley. Dior opens La Galerie Dior on Rue François-Premier, on the theme of the house’s gardens and couture, and, in the Var, the Château de La Colle Noire, Christian Dior’s house in Provence. On the Place Vendôme, Chaumet shows its tiaras at number 12 and Repossi its jewellery at number 6, and Fred marks its 90th year on Rue de la Paix. Guerlain opens its Champs-Élysées house and La Réserve des Sublimes, usually closed to the public. Berluti’s made-to-measure bootmakers and Moynat’s trunk-makers open their workshops, and Maison Francis Kurkdjian its headquarters on the Boulevard des Capucines. The Fondation Louis Vuitton, which reopens on 9 October with an exhibition on the collector Gustave Fayet, stays open on the Friday evening. And for the unexpected: breakfast at Samaritaine before the doors open, the Jardin d’Acclimatation after dark, a tea ritual at the bar of Hakuba at Cheval Blanc Paris, and the photo archive of Paris Match, 77 years and 15 million images.

Champagne, Cognac, Bordeaux and Provence

Outside Paris the programme becomes a map of French wine. In Épernay, Moët and Chandon opens its cellars on the Avenue de Champagne, with 283 years of history, and Fort Chabrol for its work on biodiversity. In Reims, Ruinart opens its chalk crayères, a UNESCO World Heritage site, and its gardens at night, without booking, plus its Premier Cru vineyard at Taissy. Krug opens the Joseph winery at Ambonnay, inaugurated in 2024, and Veuve Clicquot the Manoir de Verzy among its Pinot Noir vines and the Hôtel du Marc in Reims, both free and without reservation. In Cognac, Hennessy offers a cruise on the Charente aboard a solar-powered boat, its cooperage and the Domaine du Peu, open to the public for the first time. In Bordeaux, Château Cheval Blanc at Saint-Émilion shows its cellar by Christian de Portzamparc, and Château d’Yquem its Sauternes. In Provence, Château d’Esclans opens the house of Whispering Angel and Château Galoupet its vines at La Londe-les-Maures. In Burgundy, Domaine des Lambrays shows its vat room and cellars at Morey-Saint-Denis.

Beyond France and Italy

The rest of the list reaches from the Jura to Rio. TAG Heuer opens its manufacture at La Chaux-de-Fonds and Louis Vuitton La Fabrique du Temps at Meyrin, near Geneva. In Madrid, Loewe demonstrates leather marquetry at Casa Loewe on Calle de Serrano. In Scotland, Glenmorangie opens its distillery at Tain. Chandon opens its estates in Napa, in the Yarra Valley and in Ningxia; Tiffany opens its Fifth Avenue landmark and its jewellery workshop in New York; Belmond opens the Copacabana Palace in Rio and the Mount Nelson in Cape Town; Buly opens its shops in Hong Kong, Tokyo and Seoul; RIMOWA its workshop in Ginza.

Fifteen years of open doors

LVMH created the Journées Particulières in 2011, at Antoine Arnault’s initiative. The first edition opened 25 places and drew more than 100,000 visitors; the second, in 2013, opened 40 and counted 120,000. The fourth, in 2018, opened 76 places on four continents, 38 of them never before open to the public, and the fifth, in 2022, reached 15 countries and more than 200,000 people. This sixth edition is smaller in venues and deeper in workshops, and Arnault described its intention in July.

“This new edition reflects what deeply drives us: an uncompromising demand for quality in every aspect, the local roots of our Maisons, and the desire to share a living culture that belongs to each and every one of us.” Antoine Arnault, LVMH Image and Environment.

Italy’s share of the programme is no accident. At the Milan launch in July, Arnault told Milano Finanza that Italy is LVMH’s second country, and that the number of Italian sites reflects it.

The Luxury.it perspective

Luxury houses sell access, and for three days in October LVMH gives it away. The best visits are not the boutiques, which anyone can enter on any day, but the rooms that never open: the Celine ateliers, Guerlain’s reserve, the Paris Match archive, a cooperage in Cognac, a shoe workshop on the Brenta. For an Italian reader the choice is clear. Fendi’s couture exhibition in the Palazzo della Civiltà Italiana is the grandest room on the Italian list, and Loro Piana’s Ghemme and Louis Vuitton’s Fiesso d’Artico are the two that show how the clothes are actually made. Both of those open for booking in the last round, on 30 September at 14:00 Paris time. Set an alarm. In 2022 more than 200,000 people came, and the first two rounds this year are already partly full.

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